It would be easy for any real estate agent to find a buyer for your property. All they have to do is offer the property at a price that will lure buyers in. However, is that the real estate agent that you want working for you? You need to hire someone who will make your interest a top priority. How do you find the perfect one among so many agents that are competing to list your property?
How not to Search for a Real Estate Agent
Assuming that all real estate agents are alike is the biggest mistake home sellers make. Instead of doing research, they go to a well-known agency in their area, talk with the first agent they see and hire him/her right there and then. This is a formula for disaster.
Of course, you shouldn’t snub the largest real estate agency in your area, but consulting with one of their agents should be just the start of your “shopping” expedition.
Bad news travels rapidly and bad news about real estate agents spreads like wildfire. It will take a little more time for you to find out the good news about real estate agents.
Here are some things you can do before you call up an agency:
Get recommendations from locals. Find out which real estate agency they trust the most and which agents are active in the area. Don't be fooled by the agent with the most signs - this could be that their signs are up the longest. Discover the agents personal 'days on market' not the companies. Go to a few open houses and watch how several agents work. Find out how long a number of agents have been working in the same area. Typically, an agent who has been working in the same area for a long time will have a good work history. Look for an agent who is enthusiastic instead of complacent and one who has the ability to market your home efficiently.
Collect and Compare Applicants
Finding the right real estate agent is marginally the same as finding an employee. You want to know the qualifications of each applicant before you consider hiring them. Then you compare each applicant and choose the one who is worthy.
Going through the processing of finding a real estate agent with an employer mindset will greatly help you in finding the right one. During your initial consultation, don’t hesitate to ask questions. Don’t just sit there and listen to what they are pitching to you. Some questions you need to ask:
How wide is their knowledge of the local area?
Can they provide sales figures for comparable homes they have sold?
When you tell them where your house is located, do they know its location and what other homes in the area are worth?
How do they plan to market your property? Can they show you examples of the strategies they’ve used for similar properties?
Basically, you want to make your choice based on how well they know the neighbourhood, their sales history and their marketing knowledge, not a sales pitch.
When interviewing agents see if they are really interested in you and your requirements. Choose the agent who is a good listener and will answer your questions honestly, transparently and expertly. The right one is positive but will not be unrealistic. If the market is not good at the moment, he will tell you that it is not good. If your asking price is too high, they will help you come up with a more realistic price with facts and figures.
Selecting your Real Estate Agent
After you have completed your research and consulted with a few agents, create a short list of agents to choose from. How professional are they? What did you feel when you talked to them? Did you feel comfortable?
Don't be enticed by the agent who keeps calling and calling and calling to get your business thinking they are persistent and will treat your buyers the same way. They don't. It's often the agent who follows you up a few times is the one who is currently working with another sellers buyers to get a result. You want the agent who is going to work for you once you have engaged them not the agent who works to get you then leaves you while they go and find another seller to work with hoping the buyers with come to them! Meanwhile, your property lags on the market.
Bottom line, you should put more weight on an agent’s experience, marketing ability and knowledge and personality rather than any deals they may entice you with. Be on guard when they offer low commissions or make guarantees of “no sale, no charge for advertising costs.” A reputable real estate agent doesn’t have to cut their commissions because they offer value for money. You may have received a discounted agent’s fee but it will not compensate for the dollars you lose on the sale of your property.
Remember, your second opinion is crucial. When you're planning to get more than ONE agents opinion, make sure ONE of them is from Annette Pinkerton at ONE AGENCY.
Call 0418447856. It's the ONE second opinion guaranteed to $ave you thousands!