Here are 5 reasons why you should use a property video when selling your home:
1. 24 Hour Open House
Having a video included in your marketing strategy allows you to have an open home 24/7 as well as a 'live' one each Saturday. Buyers will have an opportunity to virtually view your home no matter what time of the day it is or what the weather is like? Even when you have a sick child at home buyers will still be able to view.
2. Motion & Emotion
Trees swaying in the gentle summer breeze, waves lapping against the shore of a beachfront property dogs playing in the back yard; video gives you the ability to capture motion in a way that still photography can’t.
Coupled with the right background music and narration, the real estate video can convey much more than a list of amenities and property features. You’re not selling a list, you’re selling a home.
3. Online Visibility
Video is 53 times more likely to appear on the first page of Google than any website. Having real estate video increases the online visibility of your property, and will do so with increasing frequency as time goes on. Video can also be a way to ‘jump’ the search engine results, which can traditionally take some time, and considerable effort, to top.
4. Layout & Location
More so than a series of photos, video can show the proximity of the kitchen to the dining room, the veranda to the pool and so on. Panoramic panning shots can show the master bedroom leading out to the deck with a magnificent ocean view. Again, only slices of these views can be shown with photography.
5. Being Progressive
Even though widely in use in America and the United Kingdom, not many realtors in Australia have embraced real estate video. Having real estate video on your website brands you as a progressive realtor who is making best efforts in marketing your clients’ sale or rental property.