Ultimately, it’s about attracting the highest number of ‘qualified’ buyers to your listing in the shortest time period in order to get the highest possible price.
So how do you qualify a buyer?
There are certain essential items that are the must-haves of real estate internet advertising in order to qualify buyers and not end up with a houseful of tyre-kickers at your opens.
- Professional images
- Floor plan
- Professional copy writing
- Signage (if permitted for your property)
- domain.com.au (because domain.com.au is Newcastle's most popular real estate portal)
- realestate.com.au (because realestate.com.au is our country’s most popular portal for real estate, the price has risen steeply over the years – but it is absolutely essential to be on this site)
- Newspaper advertising - Newcastle Herald
So how much should you reasonably be looking at for these base level items? Well, you won’t get much change from $1000. You should expect to allocate a budget of around 1% of your expected sale price in marketing and advertising costs. This is the formula that repeated research has shown has a significant affect on the final sale price.
"The mistake a lot of people make when selling their home is they try to lowball the marketing and advertising in the belief that they are saving money,” says Mr Tom Panos.
Hope this has been of value to you.